I have spent 2 decades helping big brands develop strong Customer Experience (CX) programs.
During this time, I have learned so much about the importance of not assuming, but truly listening to your customers so that you understand their spoken and unspoken needs. As brands, it is easy to just do a lot of stuff and then wonder why things do not stick.
Things I’ve heard:
You are forcing something when the timing is not right.
You are agreeing to do something you do not believe to be true.
You are holding back things that need to be said.
Be still.
Rest.
Move your body.
Laugh.
Pray.
Hearing these things has been hard because it is prompting me to get uncomfortable, saying no to things ,and saying yes to other things. However, it is very clear that the more I listen and lean in to me, the happier I ultimately feel.
I invite you to listen. It may not happen quickly, so be patient. I promise the experience ahead is going to be worth it.